Used Future

10-9 Chungjeongno 9-gil, Seodaemun-gu, Seoul

5 Seodaemun


13:00-19:00 (Tue-Fri), 12:00-20:00 (Sat)

Elegancy like that of Dries Van Noten's and innovation of Raf Simons' are the two keys to the independant fashion brand Used Future, designed by Dongin Lee, named as such with the intentions of making clothes that are new but familiar. Classic and vintage characteristics at its base, clothes are made of unique designs and materials, added with fresh color senses and modest silhouettes that anyone could feel comfortable in. It started as a menswear brand but now expanded its area to womenswear too. Its logo design is another good factor that shows how designer Lee wanted the brand logo to be hidden, humble and simple. Photo ⓒRohspace