It is a fashion accessory brand, mainly bags, based in Seoul. Compound word of 'raw' and 'row', the brand name could be interpreted as 'repetition of the essence'. Besides the brand's typical bags, it launched its shoe label 'R Shoe' which went on the headlines as they took part in the pop-up store held at the Facebook headquarters. The 110 years old Gwangjang Market showroom is the exquisite one in which you can soon notice the brand philosophy of 'challenging the new'. It holds events of trading unwanted, unused products in exchange for items from the shop or a discount.