Boe

18 Seullungno 145-gil, Gangnam-gu, Seoul

7 Gangnam-gu Office

02-517-6326

10:00-19:00 (Mon-Sat)

www.bo-e.co.kr

Chul Lee, founder of Korea's beauty salon chain 'Kerker', had always been fond of the genre of lifestyle, so much that he himself directs and selects everything from interiors, furnitures to small items for all of his shops. And with this great interest and insight he managed to build through his long experience in the professional world, he recently opened a lifestyle select shop to make his fine sense of taste come true to life. Boe showroom has a unique structure, an exotic red-brick building A connected to the white building B. You've got tons to lay your eyes on once you enter the space subdivided into restrooms, living room, study etc. Rather than the usual ambience of imported furniture showrooms , things are presented more closer to that of an artistic gallery.