When you first decided to open Hungoringo Bread, what was your ideal picture of the place?
(Hungo+Hwangji) It was simply ‘a bakery with delicious baguettes.’ Baguettes are like daily bread. We hoped it be nothing more than a daily place with daily menus. We don’t make specialities such as cakes. It’s just everyday bread and coffee we enjoy ourselves. And just being us two running the place, we decided that we sell only the things we love and would like to serve our customers instead of having a wide range of menus. Our coffee is also limited to only a single kind. The coffee is always hand-dripped, which is a fair reason we don’t sell café lattes, but most of all it directly reflects our personal taste of coffee.(laugh) In a way it may seem a little too stubborn but we always agree to stick to our own preferences.
It’s been about a year since you opened Hungoringo Bread. Did reality hit you in any way?
(Hungo) It hit us harder than we imagined. Before the actual open we thought we’d put up posters of concerts on the wall and be able to close the place whenever we decided to go see them, thinking it’d be nice to let people know and share what we like.
(Hwangji) We talked about a lot of things like, “Shall we close the place for a month and go to France in August? People wouldn’t want to eat bread because of the hot weather.” Looking back, we were really senseless. (laugh)
The unexpected side should’ve given you joy as well.
(Hungo+Hwangji) Getting to know and building up relationships with those who appreciate the flavors and atmosphere of Hungoringo Bread, the neighboring stores, the people we wouldn’t have ever been able to meet if we didn’t run the place give us this great deal of encouragement, that opening the place was a great idea. Either things tough or fun, we think the source always comes from people.