Young generations are also beginning to show larger interest in bespoke. Do you feel the change?
Compared to when I established Lerici, yes, many things have changed. But as the interest increased, a number of misunderstandings grew as well. People who experience bespoke clothes for the first time tend to copy others. It could be a well-dressed celebrity or a handsome Italian gentleman. To blindly copy someone who has a different figure, skin color or even the mood, that’s the shortcut to failure. But failure isn’t always bad. Because failure can teach you lessons on what kind of fabric or silhouette really suits you. And then later on, people who used to insist on unique texture or color end up falling for the charm of ordinary and modest fabrics.
It’s been 13 years. How do you picture the upcoming years of Lerici?
Anyone who leads their own brand for over a decade would probably be looking back and miss the passion they had in the beginning. Because I do too. I want to be good all the time but I can’t always be perfect. There are actually times when our clothes don’t come out perfect. Our customer might not notice the slightest difference but makers do. We pour all our money and time into a piece but when the result isn’t perfect, it can sometimes get pretty upsetting. And this job is not as profitable as people may think so it can get tiring as well. I wonder if it’s about time we make a big change but it’s not like we came the wrong way so I decided to just wait and see. Engaging myself with this for a while have enabled me to build clothes and methods unique to Lerici only. And now I’m going to bring those to life one by one, taking my time, pacing slowly.